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The power of a brand

  • Following the open call for LFA2020, LFA Project Coordinator Eliza Grosvenor reflects on the LFA’s recent graphic design competition and the striking merchandise it produced.

In January 2019, we launched a graphic design competition to create and oversee the branding and merchandising for the 2019 edition of the Festival. Tying into our mission of championing budding talent at all stages and from all disciplines, the project offered the opportunity for the winning applicant to showcase their graphic design skills to London’s wider architectural community and the Festival’s global audience.

The competition welcomed applications from creatives across the industry, including graphic designers, architects, designers and artists with the view to capture the creativity of individuals and organisations with a passion and interest in graphic design and develop a fresh and exciting new perspective on the LFA’s online, print and product presence. We were overwhelmed by the response from across the profession.

We shortlisted five practices and after much debate selected the amazing team at Studio Egret West. The lively practice has supported the festival for many years and knew the festival’s ethos well. They came up with many suggestions for how to capture the heart of the festival as well as bring in reams of fresh ideas.

Studio Egret West developed a range of LFA branding material which was displayed at events and distributed to organisers, designed online and print graphics and templates and updated the design of the 2020 LFA Review.

The work of Egret West revealed the power of strong branding, capturing the expansion of the LFA over the last 4 years as well as covering the city with an abundance of LFA pink.

For 2019 we also partnered with Online Reprographics for the printing of our merchandise and Annual Review.

We’re delighted to be continuing this partnership with both Studio Egret West and Online Reprographics for 2020.   We’re excited to see how they both interpret our theme of power for the next festival.

      

        

 

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