Elephant Campaign Badges


Last year we responded to a number of challenges facing our profession by launching the Elephant Campaign. The campaign launched at MIPIM but ran throughout the year and called on the built environment profession to acknowledge that discriminatory behaviour exists and to pledge positive actions to stamp out that behaviour for good.

Delegates at the MIPIM property conference wore our elephant badges to show their support for the campaign.  We produced over 1500 badges which ran-out within the first couple of days.  The LFA’s campaign achieved widespread coverage from the BBC, Icon Magazine, EG, Financial Times, Architects’ Journal, Metropolis Magazine, and many other titles.

Architects and others across the profession also showed their support for the campaign online by tweeting their drawing of an elephant with the #SeeTheElephant. We had some amazing support.

We’re about print to more badges for MIPIM 2019. But this year we’d like to harness the power of our community to design the badges for us. We’ll print up to six different elephant designs. After all, not all elephants look the same. We’re a diverse.

This year we’re asking our Patrons, Benefactors and Festival Club Members to help us design this year’s Elephant badges.

These LFA supporters can simply submit their image via the link below. You might submit your drawing from last year or create a new image. We’ll choose the  best to get printed onto badges for MIPIM.  You can submit as many designs as you like. We’ll also recognise your support for the campaign and the festival on social media throughout MIPIM.

Images should ideally be a computer-drawn image or high-resolution scan of a hand-drawn image.  Please ensure that your image will look good when scaled down to a 38mm diameter badge – but please provide us with a larger original image. We’ll publicise the winning entries and your company, so please don’t include any company logos in your image itself.

Submit your entry before 28 February.  Please note this Open Call is only available to LFA Patrons, Benefactors and Festival Club Members


The LFA is a not-for-profit organisation. Architecture practices can support the LFA through our Festival Club which also brings a wide range of additional benefits. Other enabling organisations can join our Benefactors programme.

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