Competition open call: Showroom Showcase

NEWS |

This year’s London Festival of Architecture sees some of London’s most respected design brands – such as Vitra and Poliform – offering up the windows of their showrooms to showcase the work of London’s best emerging architects and designers.

Today the London Festival of Architecture is inviting emerging architects and designers to create unique architectural installations made of paper, to be installed in those showrooms across London throughout the LFA public events programme in June. In keeping with the hybrid nature of the 2021 edition of the festival, the LFA will showcase winners’ work digitally alongside physical installations.

 

Studio Windows of FCB Studios during LFA 2020

 

The Showroom Showcase programme is is a unique opportunity for entrants to secure a commission from a major brand while showcasing their creativity and ability to produce stunning architectural interventions using simple low-cost materials. For design lovers and the general public, the installations will form part of a vibrant and engaging programme as life, and the London Festival of Architecture, returns to London’s streets this summer.

In 2018 a collaboration between the LFA and V&A museum saw architects create paper castles – architectural models made of paper – as part of a major exhibition. Many of the showrooms participating in the project will have been closed for significant amounts of time during lockdown. They are all keen to open up their amazing spaces to both the public and the profession once again.  Your installation should help to gain publicity and increase footfall for the brand. This is a message that the LFA is keen to promote – that quality design is good for business.

Amid the current uncertainty about gathering large numbers of people in showrooms or exhibition spaces, this project was designed to be deliverable in a Covid-safe way regardless of current lockdown restrictions.

 

Call for entries document

 

The deadline for initial expressions of interest is midday on Thursday 22 April 2021. Winning teams will be revealed in May, and awarded a £600 design fee to work with showrooms and create their installations from a standard kit of materials that will be provided by the LFA.

Rosa Rogina, head of programme at the London Festival of Architecture, said:

“It’s fair to say that paper has taken something of a back seat in our working lives as the world has moved online during the pandemic. Yet there is something glorious about the physicality of paper, which remains amazingly versatile and stubbornly fundamental to the architectural profession. This programme is a fantastic celebration of paper, architectural talent and the leading brands who are making this exciting project possible.”

 

Submit your proposal

 


Latest News.

Competition open call: New Growth on Exhibition Road

Competition |

Competition open call: New Growth on Exhibition Road

  The LFA, V&A and Discover South Kensington have launched a new competition for an innovative series of installations supporting…

READ MORE
Competition open call: Showroom Showcase

Competition |

Competition open call: Showroom Showcase

This year’s London Festival of Architecture sees some of London’s most respected design brands – such as Vitra and Poliform…

READ MORE
Submitted your event? Find out what’s next..

News |

Submitted your event? Find out what’s next..

If you’ve submitted an LFA event proposal for consideration for this year’s festival, you should now have received feedback on…

READ MORE
LFA 2020 City Benches enjoy their new home

News |

LFA 2020 City Benches enjoy their new home

LFA2020 City Benches enjoy their new home Since 2018, our City Benches have offered visitors, residents and commuters a creative spot…

READ MORE
LFA 2021 Symposium: Call for Papers

Competition |

LFA 2021 Symposium: Call for Papers

  Architecture and inequity: New practices of Care   This week, in partnership with the Royal Academy of Arts, we’re…

READ MORE
Competition open call: City Benches 2021

Competition |

Competition open call: City Benches 2021

The London Festival of Architecture, Cheapside Business Alliance and Aldgate Connect Business Improvement District have launched the fourth edition of…

READ MORE